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Read our top stories on what’s trending within the SME industry.

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SME INSIDER

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MARKETING

Empower Your Staff to Transform Your Business (Part 1)

Employees are the heartbeat of a company. They determine the realisation of the company’s vision through ideas and implementation. This includes managing the ultimate paymasters — customers! Yusman Ammeran, unifi General Manager, Sales & Distribution Planning (Consumer & SME), is back to connect the dots between employee empowerment, business productivity and customer happiness.

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SME INSIDER

MARKETING

Empower Your Staff to Transform Your Business (Part 2)

In Part 1 of his employee empowerment article, Yusman Ammeran — unifi General Manager, Sales & Distribution Planning — spelled out the ultimate digital transformation trifecta: mindset, skill set and toolset.

INFOGRAPHIC

MARKETING

The A to Z of Digital Marketing for SMEs

Digital marketing can sound complicated — talking about implementing proper SEO on your website or ensuring that you have CTAs on your landing page. It does not have to be, though.

MARKETING

Digital Marketing Strategies for SMEs on a Tight Budget

If you’re reading this, you’re very likely interested in improving your brand’s digital marketing without spending a lot of money. Here’s how you can carry out effective digital marketing on a tight or zero budget.

INFOGRAPHIC

MARKETING

5 Digital Marketing Trends Malaysian SMEs Must Watch...

There is no shortage of content about ‘digital marketing trends to watch’ on the Internet. Seven trends to watch here and another 10 to watch there.

MARKETING

What is Digital Marketing? 5 Reasons Why It is Vital...

So, as part of your New Year’s resolution for your business, you set up your business website and are now sitting back and waiting. What happens next? Well, you need to market your brand — including your website and what is on it — to your customers!

SME INSIDER

MARKETING

How to Engage Prospects (Part 2)

Looking for bulletproof ways to win new customers? Keep reading as Yusman Ammeran, unifi Head of SME Business, shines some light on customer acquisition strategies and must-know pro tips from industry leaders.

SME INSIDER

MARKETING

How to Engage Prospects (Part 1)

Imagine being bombarded with up to 5,000 advertisements daily. Sounds improbable? This is the reality facing modern consumers today. From a business standpoint, expanding its customer base in the digital age is not easy, either. Along with the information avalanche comes a bewildering array of marketing options, which make it tough for businesses to pinpoint the best solutions for winning new customers. In this second instalment of the SME Insider series, Yusman Ammeran, unifi Head of SME Business, takes you through customer acquisition tactics and more. Read on!

SME INSIDER

MARKETING

A New Marketing Model to Guide SMEs in the Era of...

Today’s business world is wired by technological advancements and disruptions. To ride the waves of digital transformation, it’s important that your strategies be anchored to principles that are tested and trusted. In the first article of our SME Insider series, Yusman Ammeran, unifi Head of SME Business, reveals a marketing master plan for the SME crowd in Malaysia.

MARKETING

#MYCYBERSALE 2018: A Step-Up Platform for Malaysian...

The future is all digital. And the sooner you get on that digital bus, the faster and better your business does. One of those ‘digital buses’ that is already speeding fast on its way is e-commerce.

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GENERAL

4 Financial Mistakes to Avoid (and What to Do Instead)

So, you found a problem that you can create a business solution for, you raised capital, hired a great team (or going at it by yourself) and your SME is running smoothly.

BIZ TOOLS

Fintech SMEs — 6 Businesses You Can Start Now

No matter what economic industry you are in, your business should have a financial system in place. This simple fact makes the banking and finance sector one of the biggest in the world, with many business opportunities.

FEATURED

GENERAL

Siti Khadijah Apparel — Success Story of a Woman...

What’s the most excellent way to grow as an entrepreneur and succeed in your business? Well, one of the best actions you can take is to learn from people who have done it before.