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Read our top stories on what’s trending within the SME industry.

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SME INSIDER

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MARKETING

How to Engage Prospects (Part 1)

Imagine being bombarded with up to 5,000 advertisements daily. Sounds improbable? This is the reality facing modern consumers today. From a business standpoint, expanding its customer base in the digital age is not easy, either. Along with the information avalanche comes a bewildering array of marketing options, which make it tough for businesses to pinpoint the best solutions for winning new customers. In this second instalment of the SME Insider series, Yusman Ammeran, unifi Head of SME Business, takes you through customer acquisition tactics and more. Read on!

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SME INSIDER

MARKETING

How to Engage Prospects (Part 2)

Looking for bulletproof ways to win new customers? Keep reading as Yusman Ammeran, unifi Head of SME Business, shines some light on customer acquisition strategies and must-know pro tips from industry leaders.

SME INSIDER

MARKETING

A New Marketing Model to Guide SMEs in the Era of...

Today’s business world is wired by technological advancements and disruptions. To ride the waves of digital transformation, it’s important that your strategies be anchored to principles that are tested and trusted. In the first article of our SME Insider series, Yusman Ammeran, unifi Head of SME Business, reveals a marketing master plan for the SME crowd in Malaysia.

MARKETING

#MYCYBERSALE 2018: A Step-Up Platform for Malaysian...

The future is all digital. And the sooner you get on that digital bus, the faster and better your business does. One of those ‘digital buses’ that is already speeding fast on its way is e-commerce.

MARKETING

Female Entrepreneurs: How to Tap into Social Media...

Of the world’s 7.6 billion people, 4.2 billion are connected to the Internet, and more than three billion of us are active social media users. For women entrepreneurs, social networks present an almost unlimited opportunity to bypass many tradition and society-created restrictions they have lived with for many years.

MARKETING

5 Easy Steps to Build Your Database Today

Ask any successful netpreneur what his most VALUED possession is and he’d most probably tell you that it’s his DATABASE.

MARKETING

5 Langkah Mudah untuk Mengumpul "Database" Anda

“Database” ataupun pangkalan data merupakan perkara penting bagi setiap pemasar internet untuk menjadi seorang usahawan yang berjaya. Secara umumnya, “database” diperolehi dari prospek dan pelanggan.

MARKETING

10 eye-popping Reasons why your Business needs Facebook

It comes as no surprise that Facebook has become an integral part of our daily lives. Still, it is astonishing how it has shaped our attitude and habits in terms of social groups, business, political activism and human connections amongst many others.

MARKETING

An Introduction to PUIM

Are you an online entrepreneur who wished there was a peer support group especially when it came to the intricacies of the digital marketing world? Especially on what works and what does’t?

MARKETING

The Demystification of Digital Marketing

Almost everyone is talking about Digital Marketing nowadays. However, there are still many among us who wished they knew more about the “complex world” of Digital Marketing.

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GENERAL

4 Financial Mistakes to Avoid (and What to Do Instead)

So, you found a problem that you can create a business solution for, you raised capital, hired a great team (or going at it by yourself) and your SME is running smoothly.

BIZ TOOLS

Fintech SMEs — 6 Businesses You Can Start Now

No matter what economic industry you are in, your business should have a financial system in place. This simple fact makes the banking and finance sector one of the biggest in the world, with many business opportunities.

FEATURED

GENERAL

Siti Khadijah Apparel — Success Story of a Woman...

What’s the most excellent way to grow as an entrepreneur and succeed in your business? Well, one of the best actions you can take is to learn from people who have done it before.