For many business owners, increased traffic is one of the many things that makes them happy. This is because it is a sign that people are showing interest in the products or services the business is selling. These visitors could turn into customers if you are promoting your product on the website the correct way. But first, how do we attract more visitors?
Here are four tips that you could use to drive traffic to your website:
1. Implement good SEO
SEO — search engine optimisation
— is a way to attract organic (“natural” or “unpaid”) traffic to your website, by using the right keywords. Effective SEO implementation is important to boost traffic. SEO is about the content you create and how you decide to promote it. Thus, before launching your SEO endeavours, you must come up with a strategy on how you are going to do that.
Related: 3 Quick Steps to Create Your Small Business Website Today
You must also know your target audience to ensure that you understand what kind of content they actually want and experiment a lot until you find the correct way to implement good SEO. There are many online tools, like Google Keyword Planner, for example, which can help you better decide what keywords are “hot” to use. Keep in mind that the content of your website should be natural, meaning you should write it for humans, not machines, as this can now be easily detected and penalised by a search engine.
2. Make sure website is responsive
It is important to make sure that your website has a web design that is responsive regardless of the device you are using to view it. It would be such a turn-off if it is hard for users to navigate around and experience the site. Ensure that the text and pictures are not overlapping, and that both mobile and desktop modes are well-functioning. You must run tests prior to launching your website.
Providing an optimal experience for the users is vital because if your website caters to their needs and wants, they will spread good words about it to their friends and this will help to drive more traffic to your site.
3. Research what your competitors do
Keep in mind that it is also important to do a website competitive analysis to see your position against your competitor in the industry. This is because it provides you with the opportunity to one-up your competition especially after you have identified the strengths and weaknesses of your website against the competitors. Plus, this is also a chance to improve and it is a crucial part that you don’t want to miss if you want to get more traffic for your website.
4. Advertise on social media via paid ads
If you want to place your ads on social media platforms like Facebook and Instagram, you need to allocate a certain amount to pay for them. This is actually a good tactic to increase traffic as it induces people to click on the links to your website whenever they see them. But of course this can only happen if you are promoting your ads to the right people. Therefore, identifying your target audience is one of the most essential steps you need to take before you start.
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