Read our top stories on what’s trending within the SME industry.

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Use Digital Tools to Enhance Your Customer Experience

More than 30% of people would stop doing business with you if they have only one bad customer experience (CX). We have explored what makes a great customer experience and in summary, it takes only a few things: speed, convenience, knowledgeable help and friendly service.


Measure Your Customer Experience Impact. Here’s Why...

Customer experience (CX) is not a ‘one-time setup and leave it’ operation. As long as your business exists, you need to continuously understand whether what you have in place is working and how you can improve.



Excite Your Customers with an Innovative Game Plan

Remember the 4Es marketing model outlined in our first SME Insider article? Yusman Ammeran, unifi General Manager, Sales & Distribution Planning (Consumer & SME) has several more tricks up his sleeve. Follow him now as he takes a 360-degree look into the third element of the 4Es mix: Excite customers.


5 Ways Malaysian SMEs Can Differentiate Themselves...

What makes your SME different from the tens or hundreds of similar businesses in Malaysia? A great product? Sure. But if a slightly better product comes on the market — and one will — your customers will leave. That is, unless you can differentiate yourself with outstanding customer experience.


7 Steps to Create a Great Customer Experience Strategy

Here’s how you can develop an effective customer experience strategy as an SME in Malaysia to attract your target audience.


The CX Factor: Understanding Customer Experience and...

Your customer experience, whether you are aware of it or not, is what has kept your customers coming back, or pushed them to a competitor. Having the essentials of great customer experience is what will keep your customers loyal. They could even tell their friends about your brand, an added advantage.